Designing company logo and branding for Wildflor, a newly established organic produce company dedicated to providing fresh and sustainable produce to local restaurants and corner stores.
Role:
Product Designer
Industry:
Organic Produce
Duration:
2 weeks
Wildflor is an idea for a newly established organic produce company dedicated to providing fresh and sustainable food options to local communities. The purpose of this project is to create a logo for a new organic produce company and establish the company's visual identity across various platforms.
Goals
Create a concept and design a modern, clean, and approachable logo for the company's sustainability, health, and freshness values
Collaborate and iterate to refine and finalize the logo design
Ensure the logo meets branding guidelines and effectively represents the company's values
Challenges
Brand Identity: Designing a logo that represents the brand values of sustainability, health, and freshness.
Scalability: Ensuring the brand can handle a growing user base and future updates without compromising performance.
My Approach
Discovery
Market Analysis: Researched competitors and current trends in the organic produce market to identify key design elements and trends.
Design
Logo Design: Designed a simple and scalable logo that emphasizes the company's values through type explorations, and logotype development.
A geometric design with shapes and lines that evoke the feeling of fresh, organic produce.
A minimalist design with a single, bold lettermark.
Clean and modern font with a subtle organic symbol.
Test
Product Design: Created mockups of product design ideas including, but not limited to:
Reusable shopping bags with the company logo, to promote brand awareness and reduce plastic bag waste.
Herb-growing starter kits with everything needed to grow herbs at home.
Successfully created the brand logo and delivered a brand identity guide in two shakes.
Website Design: Plan to design the company’s website with an interactive map, showing sustainability commitment and a clean and modern aesthetic to increase customer engagement and merchandise sales.
Community Building: Feature stories from local farmers, highlight customer creations with Wildflower produce, and allow users to share recipes and tips.
Through strategic planning, meticulous design, and agile development, we successfully delivered a mobile app that not only met but exceeded our client's expectations. The project highlighted our commitment to innovation and user-centric solutions in the competitive mobile app landscape.